As per a research study by the famous consulting firm, “a price increase of 1 %, if volumes remained stable, would generate an 8-11% percent increase in operating profits”. Pricing is the principal objective and needs of any organization. Pricing is a critical factor in any business, and it is often said that pricing can make or break a company. The right pricing method and strategy can help a business to succeed, while a wrong pricing strategy can lead to failure.

The “Pricing for Profit” course covers why pricing is important, price positioning, pricing methods, top pricing mistakes to avoid, the APAC model to handle pricing objections, and how to understand customer needs. The course will also cover case studies and role plays related to successful pricing strategies.